Category Archives: mobile advertising

The Case for my Location Based App

Posted on August 21, 2008 | 3 comments

According to my Google Reader and nytimes.com, an article was published today relaying: “Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students.”

The implications:

  • Bridging the digital divide (and reaching the medically underserved) … many more people own phones, but not necessarily computers. Eventually data plans will become more affordable, and even before then, I’ll wager that location-based technology would become standard even sooner.
  • Student health outreach in a college community, and best of all …
  • An audience for my location-based health app proposed a couple days ago — scroll down to August 15.

3 Comments

Posted in communications, mobile advertising, technology

The Case 4 Txting

Posted on August 18, 2008 | Comments Off on The Case 4 Txting

Out of the mouths of babes —

l: heyy ya kno wat i just did??
o: Ahh wat????
l: kk so i just signed up so that obama will txt me wen he chooses his vice pres and ill b 1 of the 1st 2 kno!
o: WHAT? I WANNA DO THAT!! AHHH
l: kk txt VP to 62262 (which spells obama) heyy isnt he the coolest?! most boring ppl wud announce that on tv…but obama txts ppl!! o btw this is free
o: hes SO winning
l: yaa deff heyy did u do it??
o: No not yet..hold ur horses
l: tee hee
o: K i just did it hehe
l: yayyyy we’re sooo cool
o: i know i feel special!
l: yuppppp ahhh i wonder who its gonna b
o: I want clinton!
l: omg that wud b AMAZING like a dream come true
o: Haha! it actually wud, like first black man and first woman!
l: uggg that wud b awsome
o: I love how we r talkin bout politics…hehe
l: hehe

Comments Off on The Case 4 Txting

Posted in mobile advertising, technology

The Next VP Via … Text!

Posted on August 12, 2008 | 5 comments

In medieval times, I would’ve called today a red letter day. In these millenial times, I’ll call it a red texted day.

Today I had the opportunity to be part of an nifty meeting to discuss the possibility of using texting for cancer control. And then, I get back to my desk, trying to figure out how to text a 5 digit number, only to find out instead that Obama will announce his VP running mate via text.

5 Comments

Posted in mobile advertising, technology

SexInfo via SMS / Texting

Posted on August 6, 2008 | 4 comments

Let’s start by saying I didn’t mean to come off as trite in the recent post addressing texting campaigns abroad — indeed I wish I had thought of it and would like to put it to action through personal projects. With that out of the way, next week I get to meet [again] the founder and director of Internet Sexuality Information Services (ISIS), Deb Levine, whose efforts were written up as a case study in a United Nations publication (new goal!), “Wireless Technology for Social Change: Trends in Mobile Use by NGOs” with a forward (addressing the publication, not the case study specifically) by Ted Turner. Wow.

Definitely check out the publication for more concrete examples to leverage mobile technology. There are other case studies on global health issues such as “Delivering Patient HIV/AIDS care (South Africa),” “Connecting Health Clinics with Remote Health Workers (Uganda),” and “Lowering the Barriers for Access to Public Health Data (Kenya, Zambia).”

But despite all these efforts in Africa, I remain sullen and affected from my recent viewing of The Constant Gardener. It will take a while to unwrench the knife twisted in my gut from that movie. One corporatism tag for Big Pharma for this post. Ugh.

4 Comments

Posted in fascism + corporatism, great moments in public health and pop culture, mobile advertising, public health, technology

Moving beyond texting for public health

Posted on August 5, 2008 | 3 comments

SMS as a modality for public health communication is so 1.5+ years ago. It’s trendy and effective(!) in Africa and certainly applicable to other rural areas of the world (mental note: remember this for vaccination projects in greater China as well as Vietnamese communities beyond Hanoi and Saigon). In case you’re interested in hopping on the bandwagon, here are good resources I picked up from attending a NetSquared presentation featuring Ben Rigby:

Anyhow, and beyond that, according to a Wikipedia entry on mobile advertising:

“Other forms include MMS advertising, advertising within mobile games and mobile videos, during mobile TV receipt, full-screen interstices, which appear while a requested item of mobile content or mobile web page is loading up, and audio adverts (eg, in the form of a jingle before a voicemail recording).”

Throwing down the gauntlet to myself and others to flesh out these other forms of mobile public health PSAs.

3 Comments

Posted in mobile advertising, PSA, public health, technology